William Hill Review

Featured bookmakers

Bet365Login to View NZ Offers!Check Offers
PicklebetUse Referral Code: 'GOBET500'Check Offers
betrLogin to View Offers!Check Offers
EliteBetWorld’s Best SGM!
Login to View NZ Offers!
Check Offers
colossalbetLogin to View NZ Offers!Check Offers
UnibetLogin to View NZ Offers!Check Offers
William Hill review William Hill Rating: William Hill Review by GoBet® No longer operating


Suggested multi-bets – tailored to your betting needsWide range of novelty markets, including entertainment and politicalInstant response on live chatLive stream some sporting events


Can’t cash out a % of your bet

Try our top bookmakers!

Bet365Login to View Offers!Check Offers
UnibetLogin to View Offers!Check Offers
PicklebetUse Referral Code: 'GOBET500'Check Offers
betrLogin to View Offers!Check Offers
tradiebetLogin to View Offers!Check Offers
EliteBetWorld’s Best SGM!
Login to View Offers!
Check Offers
betfocus logoUse Referral Code: 'GOBET500'Check Offers
DabbleUse Referral Code: 'GOBET'Check Offers
colossalbetLogin to View Offers!Check Offers
BoomBetLogin to View Offers!Check Offers
neds logoLogin to View Offers!Check Offers
PalmerbetLogin to View Offers!Check Offers

About William Hill

William Hill was merged into BetEasy as of August 13th, 2018 – which was then into Sportsbet on September 8th, 2020. This review of William Hill remains for historical purposes.

But don’t worry! You can compare some Australia’s best bookmakers at GoBet including PlayUp, and Neds.

In 2012, UK betting giant, William Hill, acquired Australian bookmaker, Sportingbet. In February 2015 Sportingbet was officially rebranded to William Hill and the William Hill brand of betting was launched in Australia.

William Hill has been around for over 80 years and has built a solid reputation as one of the premier bookmakers in the world.

As mentioned above, the William Hill brand no longer operates in Australia because it was merged into BetEasy as of August 13th, 2018, which was then into Sportsbet on September 8th, 2020.

William Hill was previously one of the best betting sites and betting apps in Australia.

William Hill Website Design

The website design is comprehensive, with convenient chat help available and apps easily accessible. Some might think that the minimalism makes it somewhat sparse, but its newest facelift, implemented in March 2014, also makes navigation on the website to be a fairly straightforward task which is expected from a leading Australian bookmaker.

Many of the new features were borne out of some interface features developed by William Hill and used on their website family. Betting slips are easy to carry and find while you navigate up and down, determining which match to place your bets on, and there’s quite a bit of space. Some may have trouble with the font size, but that too is easily adjustable.

Each match title you click on pulls us display odds, which saves a great deal of time when calling bets.

William Hill horse racing

People who love racing will be particularly fond of this aspect of the website. It might appear like just a conventional feature set, but wait until you click on one particular race – a succinct version of all upcoming races surface – allowing you to gauge your odds.

Bear in mind that all  horse racing betting  in the UK, Australia, New Zealand, Ireland and South Africa, are available for you to choose from.

As you’re watching the returns of one race, you can also toggle the sleeve and find out information on other local races. I also particularly appreciated the “Sullo says” box that pops up and offers trader comments on each horse before you place your bets.

With live updates on the changing odds and even weather conditions on the track, you’re getting just about everything but the clatter of horse hooves as you place your bets.

William Hill offer early betting markets for the big races like the Melbourne Cup and The Everest are on offer for those who like to take the early odds.

William Hill sports betting

William Hill offer betting on all the major sports such as AFLNRLEPL, and US-based sports like NFL and NBA – whatever sports betting tips you are looking to follow, you are sure to find it at William Hill.

Futures markets for all the major sporting events around the world are also offered at William Hill, such as the Super Bowl and World Cup matches.

William Hill customer service

Customer service is very prompt and professional – and the William Hill technicians are polite, working round the clock to help you resolve any issues you may be having. They also have genuine concern for their customers and offer advice that allows the users to bet safely and wisely.

Whatever you are looking for in an online bookmaker, you simply can’t go wrong with the world’s most reputable bookmaker, William Hill. We highly recommend William Hill alongside our other favourite bookmakers; PlayUp, betr and Picklebet.

William Hill FAQs

Signing up and betting with William Hill takes only 2 minutes and you can do so on any device. Get started with William Hill via our website, make a deposit, and you can start betting on a huge range of sports or horse races in no time!

William Hill is one of Gobet’s top rated online bookmakers. The William Hill mobile app provides punters with quick and easy betting on mobile devices and the desktop site is modern and simple to use. William Hill are a top rated bookmaker – check our review to find out more!

No. New laws prevent Australian bookmakers from offering sign up incentives, however, William Hill give punters plenty of value with their betting odds.

Yes, William Hill members currently have a great range of live sport and racing to watch for free!

More Betting Sites